Why Storytelling is so important in Content Marketing

Storytelling in Content Creation

Before Storytelling

The Online Marketing World has changed immensely in the last 10 years. Traditionally, marketing has always been one-way traffic where brands are stumbling over each other to get their message across. Storytelling was not a thing at all in the past. The problem was that brands didn’t think one second whether the audience wanted to hear that message too. This made it harder for brands to get the attention of the audience. The result was that more and more brands were coming with false claims that they couldn’t realize in the real world.

Besides that, consumers have become increasingly more knowledgeable about products because of the rise of the internet. If a brand has a false claim, then people will show the contrary on Social Media. This can be very damaging for brands.

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Creating a good content strategy is important

Content Strategy

How to create a good Content Strategy

Before you want to start with sharing content it is important to have the right content strategy. You have to ask yourself questions like: What goal do I want to reach with my content, who will make use of my content and what is my tone of voice?

Setting up a thorough content strategy answers all these questions. A solid content strategy give you all helps you come up with relevant content that your target audience would love to consume.

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5 reasons to use content marketing

5 reasons to use content marketing

Are you curious to read the reasons to use content marketing? First of all: Lots of traffic! That’s what you want when you have a website, any website. But traffic only is not a good metric to see how your site performs. Every website has their own One Metric That Matters (OMTM). This is the most important metric for a website. For a blog, this can be the time on the website, for an E-commerce website, the conversion rate is what counts. In this blog post, I give you 5 reasons to use content marketing for your business.

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The Content Sweet spot is the perfect combination between stories a brand wants to share and stories that customers like to hear.

? Customer Personas are the new way to find your customers

Customer Personas are the way to go.

Reaching people is very important for the online presence of brands and companies. Customer Personas can help brands to speak to an actual person in stead of a crowd of people. Though, do you know who you want to reach and what type of content they like best? And what is your tone of voice and what do you talk about? You can only answer these questions when you have a clear vision of your customers: Who are they, What do they like, What are they afraid of and what do they like to talk about?

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