Why Storytelling is so important in Content Marketing

Storytelling in Content Creation

Before Storytelling

The Online Marketing World has changed immensely in the last 10 years. Traditionally, marketing has always been one-way traffic where brands are stumbling over each other to get their message across. Storytelling was not a thing at all in the past. The problem was that brands didn’t think one second whether the audience wanted to hear that message too. This made it harder for brands to get the attention of the audience. The result was that more and more brands were coming with false claims that they couldn’t realize in the real world.

Besides that, consumers have become increasingly more knowledgeable about products because of the rise of the internet. If a brand has a false claim, then people will show the contrary on Social Media. This can be very damaging for brands.

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5 reasons to use content marketing

5 reasons to use content marketing

Are you curious to read the reasons to use content marketing? First of all: Lots of traffic! That’s what you want when you have a website, any website. But traffic only is not a good metric to see how your site performs. Every website has their own One Metric That Matters (OMTM). This is the most important metric for a website. For a blog, this can be the time on the website, for an E-commerce website, the conversion rate is what counts. In this blog post, I give you 5 reasons to use content marketing for your business.

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