Creating a good content strategy is important

Content Strategy

How to create a good Content Strategy

Before you want to start with sharing content it is important to have the right content strategy. You have to ask yourself questions like: What goal do I want to reach with my content, who will make use of my content and what is my tone of voice?

Setting up a thorough content strategy answers all these questions. A solid content strategy give you all helps you come up with relevant content that your target audience would love to consume.

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The Content Sweet spot is the perfect combination between stories a brand wants to share and stories that customers like to hear.

? Customer Personas are the new way to find your customers

Customer Personas are the way to go.

Reaching people is very important for the online presence of brands and companies. Customer Personas can help brands to speak to an actual person in stead of a crowd of people. Though, do you know who you want to reach and what type of content they like best? And what is your tone of voice and what do you talk about? You can only answer these questions when you have a clear vision of your customers: Who are they, What do they like, What are they afraid of and what do they like to talk about?

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