5 reasons to use content marketing
Are you curious to read the reasons to use content marketing? First of all: Lots of traffic! That’s what you want when you have a website, any website. But traffic only is not a good metric to see how your site performs. Every website has their own One Metric That Matters (OMTM). This is the most important metric for a website. For a blog, this can be the time on the website, for an E-commerce website, the conversion rate is what counts. In this blog post, I give you 5 reasons to use content marketing for your business.